![]() Hardships turned them into mature musicians, ready to speak with their own voices and unafraid to reveal their deep emotions. ![]() There were some ups and downs - most recently, Mina publicly revealed her struggle with anxiety and Jihyo was reported to have been dating fellow musician Kang Daniel - but the act managed to stay strong thanks to the tight bonds between its members and support from its huge fandom. ![]() Twice adopted a mature style and danced in sensual black femme fatale-esque outfits in “Fancy,” while embracing brassier electro-pop in “Breakthrough.” They were no longer fresh-faced girls in bright cheerleading uniforms. After releasing peppy hits like “Knock Knock,” “What Is Love, “Heart Shaker” and “Yes or Yes,” the versatile group pushed toward new genres and sought to change its image with songs like “Fancy” and “Breakthrough.” It was a timely shift, according to critics, as listeners saw a new side of the ever-smiley, innocent girl band. With its early singles, Twice racked up awards and trophies, including a commendation from the Minister of Culture, Sports and Tourism at the Korean Popular Culture and Arts Awards.Īs the group grew, its sonic style evolved. The fresh new sound didn’t seem to reflect the branding efforts of JYPE producer-songwriter Park Jin-young, who had a penchant for the retro style of music favored by Twice’s predecessor girl groups. From its breakout debut single, “Like Ooh-Ahh,” to “Cheer Up” and “Likey,” the band carved out its own niche with its signature “color pop” - a combination of rock, R&B and hip-hop, with unconventionally addictive lyrics. The presence of Japanese members Momo, Mina and Sana, as well as Taiwanese member Tzuyu, increased the band’s appeal to global audiences, especially in Japan where they serve as cultural ambassadors between the two countries.Īt the core of the band’s success was JYPE’s considerable experience in cultivating historic girl bands such as Wonder Girls and miss A, but Twice’s consistently cute concept, coupled with its cheerful bubblegum pop sound, also played an integral role. Main dancer Momo earned the title “one of the best female K-pop dancers.” Dahyun, with her goofy side, managed to balance out the group’s feminine tones, epitomized by Mina and Tzuyu. With different personalities and different talents, each member brought a distinct flavor to the group, and this later became Twice’s powerful edge - enabling it to race past other rookie bands and win over global listeners.įor instance, Jihyo, who spent the longest time as a trainee, offered a sense of maturity and stability, while Jeongyeon projected a rather boyish image. Twice was formed from the 2015 reality show “Sixteen,” where 16 JYP Entertainment trainees competed for limited spots in a new band. During its first US tour, the band connected with audiences outside of Asia. Recently, it became the first female K-pop team to hold a multicity dome tour in Japan. In its fifth year, the nine-piece multinational act is continuing its winning streak as a full-blown K-pop juggernaut that keeps seeing hit after hit, record after record. It is no longer a question of whether the act’s new songs - regardless of style or genre - will be successful. The album has also trended on Twitter in several countries, a testament to the group’s international fame. ![]() Upon its release on Monday, the act’s new single, “Feel Special,” immediately began dominating major local charts and global iTunes charts, with its music video garnering over 12 million views on YouTube as of Tuesday afternoon. Twice is definitely feeling special this time. From “Like Ooh-Ahh” to the latest “Feel Special,” a look back on the JYPE girl group’s prominent career ![]()
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